Top Agent Alex Tooke and husband Derek Weber – Co-Founders of Colorado-based Peak Properties Group – have built a thriving and ever-growing business providing scores of grateful buyers and sellers with the very best client service available in The Centennial State. Armed with fierce dedication, a vast knowledge of their industry, and ethical, honest business practices, Alex and Derek’s company is among the fastest-growing in their state, and one its largest LGBTQ-owned businesses. Peak Properties is also ranked among the INC 5000 Fastest Growing Private Companies for 2019.
“I’ve been in real estate since 2010,” says Alex, when asked about the origin of their real estate careers. “I was working at a big box brokerage, and I was there for about a year-and-a-half, when I managed to convince my husband Derek to leave his job as a database administrator and come work with me. That’s when we decided to start our team with a different purpose, and thus Peak was born..”
Alex, who functions as the Employing Broker, and Derek, the Operations Manager, have since found enviable success through their highly strategic, customer-centric approach to real estate. They have also assembled an impressively diverse, multilingual team of equally dedicated sales agents, twenty-three of them currently, with more to be added soon as their business continues to expand. With two offices – one in Denver and another located in Greeley – The Peak Properties Group services an impressive amount of the Front Range.
While other agents may boast that the bulk of their business is based upon repeat and referred customers, a common metric in the real estate industry for measuring success, Alex and Derek take great pride in the fact that 80% of their business is based on new leads, an equally – if not more so – impressive statistic that speaks to the stellar reputation and brand recognition they have established.
“A lot of it has to do with the fact that we’re not pushy with our clients,” says Alex, when queried about the foundation of their company’s success. “We basically just offer to provide assistance. That’s our mentality when it comes to attracting clients. “When we begin working with someone, we’re very strategic. We provide them with options, we’re don’t simply tell them what to do.”
One other significant factor in Alex and Derek’s success is their implementation of effective, comprehensive marketing strategies. “For every listing, we develop a solid game plan,” explains Alex. “We utilize designers, stagers and any resource required to facilitate getting every single penny out of that property that we can.” Of course, they also utilize high-end professional photog- raphy, determined to make certain that every listing is shown in the best light possible, and deft usage of the internet and social media platforms ensure maximum exposure to potential buyers. Almost without fail, the result is a quick sale for top dollar.
During the rare moments when the couple can find some downtime, they are avid fans of traveling. “We love experiencing new and different cultures,” says Alex. “It’s where we find our energy.” They are also committed philanthropists who contribute a wide array of charitable organizations, including Habitat for Humanity and Soles4Souls, which helps provide shoes for people around the world that need them most.
Alex and Derek’s plans for the future of their business are fairly straightforward, and of course, designed to continue providing maximum value to their clientele. Continuing to refine their already highly effective systems, adding team members, and most important to them: to continue enhancing the incredible customer service that has become synonymous with their company’s name.